🔔 Prepare for eIDAS 2.0 now: with workshop & live testing of your use cases.

Verimi with new Managing Director Roland Adrian

Verimi Roland Adrian


  • Marketing and sales expert Roland Adrian joins Verimi’s management board at the beginning of 2019

  • Interim Managing Director Jeannette von Ratibor resigns and returns to Verimi shareholder T-Systems

Berlin, 4 December 2018: Verimi strengthens its management team. Roland Adrian will take over the further development of the Verimi brand and partner network at the beginning of the new year as designated Managing Director and Spokesman of the Management Board. Adrian joins Verimi from Lufthansa, where he has been Spokesman of the Management Board of Miles & More GmbH and responsible for Sales, Marketing, Retail and Business Development since 2015. With Roland Adrian, Verimi is gaining a proven expert in marketing and sales in both the corporate customer and end customer business.

Commenting on his start at Verimi, Roland Adrian says: “For me, Verimi is a central building block for how we will use the Internet in the future. The platform offers people simple and secure functions so that they can use their personal data with many partner companies in a self-determined and convenient way. I am delighted to be able to use my experience to lead Verimi into this future.”

Roland Adrian has been Managing Director and Spokesman of the Management Board at Miles & More GmbH since January 2015. The business graduate began his career in 1996 at Roland Berger Strategy Consultants in Munich. After holding leading positions in the KarstadtQuelle Group, he built up the HappyDigits bonus programme as a joint venture between Arcandor AG and Deutsche Telekom AG from 2002. In 2009, Adrian moved to PAYBACK in Munich and has been dedicated to the launch of the programme in India since 2010. As Vice President, Adrian led PAYBACK’s expansion into various markets worldwide.

Jeannette von Ratibor, who has continued to drive the development of Verimi in recent months as interim management spokesperson, will return to her position at Verimi shareholder T-Systems International GmbH.

Markus Pertlwieser, Chairman of the Verimi shareholders’ meeting, said on the occasion of Roland Adrian joining the company: “We are delighted to have gained an experienced manager in Roland Adrian for future discussions with other partner companies and a strong presence for the Verimi brand in the highly competitive customer market. Roland Adrian is a proven expert in the establishment and internationalisation of large partner platforms and in the development of new, high-performance organisations. We are very grateful to Jeannette von Ratibor, who has successfully implemented Verimi’s strategy over the past six months and ensured continuity in the management team.”

In future, the Verimi management team will consist of Roland Adrian, responsible for Marketing & Sales, Torsten Sonntag, Managing Director Finance & Operations, Holger Friedrich, Managing Director Product & Development, and Dirk Woywod, Chief Technology Officer.


About Verimi

Verimi is the new European, cross-industry identity and trust platform. Verimi combines a convenient and centralised login, the highest security and data protection standards in accordance with European law and user self-determination regarding the use of personal data. Verimi was founded in May 2017. The platform is supported by a broad alliance of international companies. The shareholders include Allianz, Axel Springer, Bundesdruckerei, Core, Daimler, Deutsche Bahn, Deutsche Bank and Postbank, Deutsche Telekom, Giesecke+Devrient, Here Technologies, Lufthansa and Volkswagen.

Contact for press enquiries